--- title: Qué es el lifecycle stage description: Descubre qué es el Lifecycle stage o Etapa del ciclo de vida de un lead y cómo se relaciona con el funnel o embudo de marketing. --- ****  DIAGNÓSTICO**  |  Descubre en 2 minutos cómo de optimizado está tu HubSpot   [¡Haz el test!](https://www.tiralineas.digital/diagnostico-madurez-hubspot?hsLang=es) [![logo-pie](https://www.tiralineas.digital/hs-fs/hubfs/logo-pie.png?width=900&height=157&name=logo-pie.png "logo-pie")](https://www.tiralineas.digital?hsLang=es) [** ](https://www.tiralineas.digital/que-es-el-lifecycle-stage#offcanvasExample) ##### ¿Qué buscas? 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[A](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#a)[B](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#b)[C](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#c)[D](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#d)[E](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#e)[F](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#f)[G](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#g)[H](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#h)[I](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#i)[J](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#j)[K](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#k)[L](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#l)[M](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#m)[N](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#n)[O](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#o)[P](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#p)[Q](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#q)[R](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#r)[S](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#s)[T](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#t)[U](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#u)[V](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#v)[W](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#w)[X](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#x)[Y](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#y)[Z](https://www.tiralineasestudio.com/diccionario-terminos-marketing-online#z)       ## Lifecycle Stage Se refiere a cada una de las etapas del ciclo de vida por las que puede pasar un lead/contacto o una empresa. Estas etapas forman parte del embudo de marketing y nos sirven para clasificar al lead en una parte específica del embudo y a determinar acciones que nos lleven a su conversión final en venta. Etapas:  - **Susbcriber/suscriptor**: aquel lead del que conocemos su email y sabemos que quiere recibir nuestra newsletter. - **Lead**: aquel contacto/empresa del que sabemos su email y podemos personalizar la comunicación con su nombre - **MQL (Marketing Qualified Lead)**: el lead calificado por marketing. Sabemos en qué productos o servicio de los que ofrecemos está interesado. - **SQL (Sales Qualified Lead)**: el lead calificado por ventas. Además de todo lo anterior, sabemos que quiere comprar explícitamente porque nos lo ha pedido. Solemos tener su teléfono. ## ¿Quieres que te avisemos cuando haya novedades? ### Déjanos tu correo, te mantendremos al día. 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